ALAMAT Becomes the First Filipino Act to Perform at The A Festival — And Rightfully So

P-pop legends ALAMAT are set to make history as the first-ever all-Filipino act to perform at The A Festival, an event that celebrates Asian entertainment and creativity, taking place in Paris, France this October 24 to 25, 2026.

Organizer Envol Prod described the six-member group—comprised of Taneo, Mo, Jao, Tomas, R-Ji, and Alas—as “one of the most distinctive acts” in Asian pop, recognizing their signature blend of P-pop, R&B, hip-hop, and dance with Filipino languages, stories, and cultural heritage.

As ALAMAT takes Filipino music to The A Festival, let’s take a closer look at their milestone and what makes them the ideal choice to represent P-pop on the European stage.

Weaving Filipino Spirit Into Their Music, ALAMAT Showcases the Country’s Rich Heritage

Five years since their debut, ALAMAT has remained committed to one ultimate vision: to champion homegrown talent in the international scene through music deeply rooted in Filipino culture. That alone already sets them apart.

Hailing from different provinces in the Philippines, the group introduced themselves to audiences with a track featuring seven different languages, establishing their identity as the first multilingual and multi-ethnic P-pop group in the country. They continue to stay true to their roots by weaving their distinct identities and cultures directly into the sound, direction, and storytelling behind the songs in their entire discography. 

The question now lies: if given the chance, which of ALAMAT’s tracks could best showcase the Philippines’ diverse cultural heritage? PARCINQ has these three picks.

1. Sinigang 

Inspired by the iconic Filipino dish, Sinigang plays on the abbreviation, “sinisigaw hanggang ngayon” (still shouting or crying out your name to this day) — capturing the feeling of longing for someone you love. It was released under their album, DESTINO, in 2025. The track uses the sour comfort of the dish as a metaphor for the bittersweet, lingering ache of a past love.

2. Maharani 

Maharani became the song that catapulted ALAMAT to mainstream recognition, opening many doors for the group and becoming a gateway for numerous fans or the Magiliws. The catchy, upbeat feel of the track, paired with the traditional Tinikling and Singkil as its choreography, stands as a prime example of how ALAMAT proudly champions Filipino heritage.

3. LuzViMinda 

LuzViMinda is yet another proof of ALAMAT’s refusal to dilute their cultural upbringing in the modern pop scene. The track, which incorporates indigenous Philippine instruments, brings together the different languages of the members, while centering on the country’s three major island groups: Luzon, the Visayas, and Mindanao. For the group, it serves as a bold statement that even those who come from the provinces can shine not just locally, but also globally.

With lyrics like, “Gikan Luzon, Visayas, Mindanao, perming dala ko na,” LuzViMinda symbolizes how ALAMAT carries the Filipino identity and heart wherever they go. 

As we wait for the legends of P-pop to bring their music to The A Festival, Magiliws can count on one thing: their performance will be more than just a set — it will be a celebration of Filipino pride, identity, and culture. 

Words by Geora Laine Mercene