Jeff Satur Eyes Second Studio Album, World Tour With Universal Music Southeast Asia Signing

Thai hitmaker Jeff Satur is gearing up for his next big era, with his second studio album slated for release in the second quarter of 2027.

This, as the singer-songwriter, producer, and actor signs with Universal Music Southeast Asia (UM SEA), looking to expand his reach globally. As part of the label—which is under the Universal Music Group (UMG)—he is set to receive more support in artistic direction, music development, marketing, touring, and other international business opportunities.

“At this point in my career, it [is] important for me to find a partner that truly understands my vision, one that can help me bring my ideas to life without losing what makes them mine,” said Satur. “I’m excited for Saturn to meet the Universe and begin the next chapter of creating without borders, because at its heart, music has always been my universal language.”

Aside from his upcoming album, the Thai star has more major projects in store, including his first-ever solo stadium concert in his home country, as well as a world tour scheduled for late 2027 through 2028. These projects build on the momentum of his Red Giant Tour last year, which brought him to stages across Asia and Latin America, including two sold-out performances in Bangkok, Thailand.

Satur has been steadily growing his international following through tracks like Fade, Dum Dum, Hide, Ghost, and Black Tie, garnering more than two billion streams worldwide. In 2026, he also became the first Thai artist to appear at the GRAMMY Museum’s Global Spin Live in Los Angeles, California after making his American television debut on Good Day New York.

As he prepares to bring more of his music to fans and take his live performances to even bigger stages, Satur is setting his sights on a future without borders — one that could bring T-Pop even closer to the global spotlight.