Luxury Scents Under ₱1,000? Meet La Craux, the Newest Filipino Fragrance House on Our Radar
Owned by “Lord of Scents” Joel Cruz, the perfume brand debuts with 13 sophisticated, gender-inclusive fragrances that feel high-end without making you break the bank.
Whether you’re the type who hoards different fragrances or sticks to one signature scent, this new, easy-on-the-wallet perfume line might just become your next everyday favorite.
La Craux, a contemporary fragrance house, has officially arrived in the Philippines. Taking inspiration from the French phrase “La Croix”—which means “the cross”—the Filipino-owned brand revolves around the concept that great scents do not come from just one ingredient, but from the crossing of many.
La Craux’s The Fragrance Library debuted with 13 distinct scents at an exclusive pop-up at The Fifth at Rockwell in Makati on November 10.
The collection features six olfactory families: Woody, Floral, Oriental, Fresh, Citrus and Fruity, and Skin Scent. Crafted with European fragrance oils, each scent is designed for high-quality, long-lasting wear for all genders.
“This is unlike [any other scent] that, you know, [is] like just a copy or a version,” Joel Cruz, president and CEO of Aficionado and founder of La Craux, told PARCINQ.
“All the fragrances here are coming from Europe: from France, Germany, Italy, and the [United Kingdom]. With their help, we experimented and came up with what we think is really good for the local market, so there are cool scents, powdery scents, baby scents. Because of our weather here, they needed to be suitable for Filipinos,” he added.
Inside The Fragrance Library
Starting from a selection of up to 50 fragrances, La Craux thoughtfully curated the final 13 scents for its debut collection.
According to Cruz, known as the “Lord of Scents,” the perfumes are skin-friendly, too. He said the brand made sure to keep the line classy yet accessible to cater to the Gen Z market, whom he described as “experimental.”
“Most of the scents are really good for the skin, so people from all walks of life can wear [these],” he said. “Especially right now, the Gen Z — they are very experimental. They know all about the different notes of perfumery [and] layering, so we wanted to come up with something that [they] will really appreciate.”
Even better, these fragrances are sure not to break the bank, with each scent priced at only ₱650 for 50ml and ₱950 for 100ml.
Beginning November 15, La Craux will officially open its doors to the public at select Ayala Malls, Robinsons Galleria, and SM Supermalls branches in Metro Manila and Cebu, though all fragrances are now available on Shopee and TikTok Shop.
“Sinakto [talaga] namin for the holidays (We really timed it right for the holidays),” said Cruz. “More stores to come in 2027.”
Soon, La Craux hopes to penetrate the Asian market, too. They are currently in talks with Singapore and Japan, with plans to launch in both countries in the first half of next year.
Through its fresh, unique, and affordable luxury fragrances, La Craux only hopes to leave its users with one feeling — that they’ve found “something new, different, and fun to experiment with.”